Since the launch of the internet, online betting has become a craze. People interested in betting, but were always intimidated by entering betting shops, or confused by the jargon used by bookmakers, could learn how to place bets quickly and easily by betting online.
Online Betting has a number of advantages for customers. Firstly, there is more competition and transparency between different bookmakers. Customers who bet online can view and compare odds of numerous bookmakers easily to find who is offering the best odds.
Online bookmakers also offer regular free bet incentives encouraging people to bet online. Because online bookmakers overheads are lower, they are able to pass on these savings in the form of free bets for online betting customers. As well as free bets, online bookmakers generally offer better odds, extra place terms, and special refunds on selected losing bets, making online betting much more appealing than betting over the phone or in a betting shop.
Online betting also offers a wider range of betting opportunities. Online bookmakers offer a wider range of betting markets for customers that are unavailable in betting shops. For example, Bet365 offer over 20 betting markets on every football match from the Premier League right through to non-league, and for leagues in over 30 different countries – you couldn’t get this in your local betting shop!
Online betting is also responsible for a rise in popularity in in-running betting. This is a form of betting where the odds are updated throughout the event, e.g. a football match live on tv.
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